How To Begin Online Marketing For Your Business

Man Searching His Website's SEO Report On A Laptop

No matter what type of business you are running, you will eventually have to get online and market your company. You may be asking, why is that? Well, in the United States alone, over 95% of the population are world internet users. Also, more than 54% of the world is online at any given moment. These are some crazy numbers that should be enough to get you thinking about starting an online presence for your business. To get online is easy; however, to make your presence effective in driving more traffic to your doorstep, well that is more difficult and complex. I like to think the whole process of getting online effectively for a business in a simple 3 step process.

Step 1: Website Design

To begin, every business must have a website. This is the most crucial step as your website is going to be the headquarters ,if you will, for your business online. Every step after this will somehow link back to your website so it is vital that your website is perfect.

Now, what makes a website perfect? To put it simply, it is a combination of things. You can learn more about what makes an excellent web design on our website; however, to list off some pertinent details, you will need:  

  • Original non-duplicated content that is easy to read and makes sense.
  • An easy to use website navigation.
  • A responsive design that works well with mobile phones, tablets, laptops, and more.
  • Proper CTA (Call To Action) buttons. These will help convert viewers of your website to actual customers.

Step 2: Online Marketing

Now that we have our perfect website going, we now need to focus on how you are going to sell your potential customers on the goods or services you offer, right? No, before you even think about this, you need to focus on making sure your website gets traffic or else you will have no one to sell your services to! To begin this, you will need online marketing done to your website.

Online marketing uses a variety of techniques and services to help get your site seen by millions of people who go online. Luckily for you, Vertex Visibility can help you with this. We focus on building beautiful websites and making sure it gets marketed correctly. We offer services such as SEO (Search Engine Optimization), linkbuilding, ppc, and more to boost traffic and your online presence!

Step 3: Maintenance + Expansion

After you’ve established a marketing plan that works for you, then that means you have reached step 3 which is to maintain your website’s rankings while still expanding. What I mean by expanding is to never stop your marketing efforts and to look for new ways to increase your online presence. It is also important to realize that in this step, if you do not keep maintaining your website and its SEO, your rankings will begin to drop in time. This is because Google is always updating their site ranking algorithms few times in a year, and unfortunately these changes can cause drastic changes to your rankings. Also, if you stop maintaining your site’s SEO, your competitors will start to outrank you which will begin to drop off the amount of clients/customers you get. Fortunately for you, Vertex Visibility can take care of Google’s algorithm changes and adjust your site accordingly to maintain and even improve rankings! Want to start getting a website built for your business or looking for some online marketing solutions? If so, contact us today to get started!


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