SEO: Everything You Need To Know

If you are running a Beauty Spa or running your own blog, you have probably heard the term SEO. But do you know what it stands for and how it impacts you? Most people think they know what SEO is but miss key details and this is why they run into trouble with website traffic. So, let’s break it down and make sure you know the key details of this vital marketing strategy.
What Is SEO Anyway?

SEO stands for search engine optimization. It’s an umbrella term that describes everything that can be done to ensure that your website climbs the search engine results pages (SERPs). These days, everyone is aiming to be on page one of the SERPs for their targeted keywords.

This is SEO in a nutshell, and now it’s time to break open that nut to understand what SEO tactics we can use to get your site ranking.

Understanding SEO Methods

There are various different SEO methods. Some of the most effective ones used are keyword placements and SEO backlinks. By adding keywords to content on your site, we make it more likely that it will show up in the SERPs of users searching for that word or phrase. This could be anything from ‘pedicures’ to ‘haircuts.’

Links on the other hand can connect your site to other relevant sites or information online. This can also impact your ranking helping your site climb up the SERPs. However, it’s important that both keywords and links are added naturally and not stuffed in. If they don’t fit in with the context of the content, then they won’t impact your ranking at all. We make sure when we are providing your site with backlinks, that there are no keyword stuffing going on to help protect your site from Google penalties

Recently, SEO has become more advanced and competitive. This has lead to people trying out other tactics such as social media marketing. Getting content shared through social media will also impact the ranking or your website and so will delivering great, high-quality content. That’s why you might have heard the phrase ‘content is king.’ It certainly is today regarding SEO.

How Does This Work?

Sites online are indexed by search engines such as Google. When a site is indexed, it’s rank is determined and this will shape where your site will appear on the SERPs. Google use algorithms to crawl your site looking for key information and to decide whether your site is providing, quality, relevant or interesting information to users. If it is, you’ll receive a high ranking for your site. If not, you might not even make it to page ten for your targeted keywords. This all comes down to your SEO strategy and how effective it is.

Why Is My SEO Not Working?

SEO solutions won’t change your site or impact ranking overnight. It can take weeks or even months to come into effect. At Vertex Visibility, we do not use black hat SEO methods such as keyword stuffing, duplicate content, or cramming your site with poor quality content. Methods like this will earn your site a Google penalty and cause your rank to drop.

We hope this helps you understand what SEO is, how it works, and why it’s important to you. If you want to get started, please contact us now!


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