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Showing posts from September, 2018

How To Begin Online Marketing For Your Business

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No matter what type of business you are running, you will eventually have to get online and market your company. You may be asking, why is that? Well, in the United States alone, over 95% of the population are world internet users. Also, more than 54% of the world is online at any given moment. These are some crazy numbers that should be enough to get you thinking about starting an online presence for your business. To get online is easy; however, to make your presence effective in driving more traffic to your doorstep, well that is more difficult and complex. I like to think the whole process of getting online effectively for a business in a simple 3 step process.

Step 1: Website Design

To begin, every business must have a website. This is the most crucial step as your website is going to be the headquarters ,if you will, for your business online. Every step after this will somehow link back to your website so it is vital that your website is perfect.

Now, what makes a website perfect? …

Social Media Marketing: Your Secret Weapon Online

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You have countless possibilities for marketing your beauty salon business online. But one of the most powerful tools in your arsenal is definitely social media marketing. Social media marketing provides you with an unbeatable way to connect with customers, boost your brand power, and increase your ranking, all at the same time! Let’s look at why social media marketing has become so important for salon owners and other businesses today.

95 Million

That’s how many videos and images are shared on Instagram every day. This means that if you use this social network, you will be tapping into a massive marketing potential and that’s just one example. There is also 335 million active users on Twitter each month and 2.23 billion active users on Facebook every month. This is where your customers are, both potential and existing. They’re on these social networks, and if they can’t find your profile or you don’t even have any social profiles, that’s a serious issue in your marketing campaign.

For…