How To Begin Online Marketing For Your Business

No matter what type of business you are running, you will eventually have to get online and market your company. You may be asking, why is that? Well, in the United States alone, over 95% of the population are world internet users. Also, more than 54% of the world is online at any given moment. These are some crazy numbers that should be enough to get you thinking about starting an online presence for your business. To get online is easy; however, to make your presence effective in driving more traffic to your doorstep, well that is more difficult and complex. I like to think the whole process of getting online effectively for a business in a simple 3 step process.

Step 1: Website Design

To begin, every business must have a website. This is the most crucial step as your website is going to be the headquarters ,if you will, for your business online. Every step after this will somehow link back to your website so it is vital that your website is perfect.

Now, what makes a website perfect? …

Social Media Marketing: Your Secret Weapon Online

You have countless possibilities for marketing your beauty salon business online. But one of the most powerful tools in your arsenal is definitely social media marketing. Social media marketing provides you with an unbeatable way to connect with customers, boost your brand power, and increase your ranking, all at the same time! Let’s look at why social media marketing has become so important for salon owners and other businesses today.

95 Million

That’s how many videos and images are shared on Instagram every day. This means that if you use this social network, you will be tapping into a massive marketing potential and that’s just one example. There is also 335 million active users on Twitter each month and 2.23 billion active users on Facebook every month. This is where your customers are, both potential and existing. They’re on these social networks, and if they can’t find your profile or you don’t even have any social profiles, that’s a serious issue in your marketing campaign.


Why You Need A Website For Your Salon

Business owners often think that if they are running a small company, they don’t need a website or indeed, any online presence at all. It’s true, there are plenty of salons that do not have websites and instead hope and pray customers will see their shop on the street, walking right in. But this is a mistake. These days, a website can be a major tool for salons because it can provide a tremendous boost to foot traffic and ensure that your salon is getting the level of interest it deserves.

 Providing Information

 You might think that you don’t need a website for your salon because you use social media profiles instead. While social media profiles can be useful, you are limited with how much information you can provide to customers and how much content you can add. Particularly, for social networks where customers will need to scroll for five minutes to see all the information they want. With a website, you can have a web design that makes it easy for customers to find exactly what the…

SEO: Everything You Need To Know

If you are running a Beauty Spa or running your own blog, you have probably heard the term SEO. But do you know what it stands for and how it impacts you? Most people think they know what SEO is but miss key details and this is why they run into trouble with website traffic. So, let’s break it down and make sure you know the key details of this vital marketing strategy. What Is SEO Anyway?
SEO stands for search engine optimization. It’s an umbrella term that describes everything that can be done to ensure that your website climbs the search engine results pages (SERPs). These days, everyone is aiming to be on page one of the SERPs for their targeted keywords.
This is SEO in a nutshell, and now it’s time to break open that nut to understand what SEO tactics we can use to get your site ranking.
Understanding SEO Methods
There are various different SEO methods. Some of the most effective ones used are keyword placements and SEO backlinks. By adding keywords to content on your site, we make…