Vertex Visibility

Business owners often think that if they are running a small company, they don’t need a website or indeed, any online presence at all. It’s true, there are plenty of salons that do not have websites and instead hope and pray customers will see their shop on the street, walking right in. But this is a mistake. These days, a website can be a major tool for salons because it can provide a tremendous boost to foot traffic and ensure that your salon is getting the level of interest it deserves.  Providing Information  You might think that you don’t need  a website for your salon because you use  social media profiles instead. While social media profiles can be useful, you are limited with how much information you can provide to customers and how much content you can add. Particularly, for social networks where customers will need to scroll for five minutes to see all the information they want. With a website, you can have a web design  that makes it easy for...

If you are running a Beauty Spa or running your own blog, you have probably heard the term SEO . But do you know what it stands for and how it impacts you? Most people think they know what SEO is but miss key details and this is why they run into trouble with website traffic. So, let’s break it down and make sure you know the key details of this vital marketing strategy. What Is SEO Anyway? SEO stands for search engine optimization. It’s an umbrella term that describes everything that can be done to ensure that your website climbs the search engine results pages (SERPs). These days, everyone is aiming to be on page one of the SERPs for their targeted keywords. This is SEO in a nutshell, and now it’s time to break open that nut to understand what SEO tactics we can use to get your site ranking. Understanding SEO Methods There are various different SEO methods. Some of the most effective ones used are keyword placements and SEO backlinks . By adding keywords...