How To Begin Online Marketing For Your Business

Man Searching His Website's SEO Report On A Laptop

No matter what type of business you are running, you will eventually have to get online and market your company. You may be asking, why is that? Well, in the United States alone, over 95% of the population are world internet users. Also, more than 54% of the world is online at any given moment. These are some crazy numbers that should be enough to get you thinking about starting an online presence for your business. To get online is easy; however, to make your presence effective in driving more traffic to your doorstep, well that is more difficult and complex. I like to think the whole process of getting online effectively for a business in a simple 3 step process.

Step 1: Website Design

To begin, every business must have a website. This is the most crucial step as your website is going to be the headquarters ,if you will, for your business online. Every step after this will somehow link back to your website so it is vital that your website is perfect.

Now, what makes a website perfect? To put it simply, it is a combination of things. You can learn more about what makes an excellent web design on our website; however, to list off some pertinent details, you will need:  

  • Original non-duplicated content that is easy to read and makes sense.
  • An easy to use website navigation.
  • A responsive design that works well with mobile phones, tablets, laptops, and more.
  • Proper CTA (Call To Action) buttons. These will help convert viewers of your website to actual customers.

Step 2: Online Marketing

Now that we have our perfect website going, we now need to focus on how you are going to sell your potential customers on the goods or services you offer, right? No, before you even think about this, you need to focus on making sure your website gets traffic or else you will have no one to sell your services to! To begin this, you will need online marketing done to your website.

Online marketing uses a variety of techniques and services to help get your site seen by millions of people who go online. Luckily for you, Vertex Visibility can help you with this. We focus on building beautiful websites and making sure it gets marketed correctly. We offer services such as SEO (Search Engine Optimization), linkbuilding, ppc, and more to boost traffic and your online presence!

Step 3: Maintenance + Expansion

After you’ve established a marketing plan that works for you, then that means you have reached step 3 which is to maintain your website’s rankings while still expanding. What I mean by expanding is to never stop your marketing efforts and to look for new ways to increase your online presence. It is also important to realize that in this step, if you do not keep maintaining your website and its SEO, your rankings will begin to drop in time. This is because Google is always updating their site ranking algorithms few times in a year, and unfortunately these changes can cause drastic changes to your rankings. Also, if you stop maintaining your site’s SEO, your competitors will start to outrank you which will begin to drop off the amount of clients/customers you get. Fortunately for you, Vertex Visibility can take care of Google’s algorithm changes and adjust your site accordingly to maintain and even improve rankings! Want to start getting a website built for your business or looking for some online marketing solutions? If so, contact us today to get started!


  1. This comment has been removed by the author.

  2. Very informative article. I get useful knowledge from this blog regarding starting online marketing for business. Starting an online marketing campaign requires to hire professionals. I would like to suggest JC Web Prosthey will effectively manage your online marketing campaign.

  3. Thank you for sharing such a commendable information. I found this blog really helpful and informative. Today's world is digital and you have to keep up with the latest trends otherwise you will lack behind. Give your business a kick to reach the audience and that can be possible when you join hands with a Internet Marketing Company like Symbicore.

  4. I really loved reading your blog. It was very well authored easy to understand. Unlike additional blogs I have read which are really not that good. I also found your posts very interesting. In fact after reading, I had to go show it to my friend and he enjoyed it as well! visit now

  5. Thanks for sharing the well researched post on digital marketing..
    Your post has all things regarding to digital marketing that will really work fine for newbie SEO and bloggers.
    Recently I have started new blog and I am trying the drive the traffic from SEO and but I am not succeed to drive the huge traffic on my blog.
    SEO company Jacksonville

  6. Monthly SEO services for Google Top #1 ranking. It's a big opportunity for Google to rank higher very quickly. I have complete knowledge about the recent Google algorithm and most of the Effective SEO tools with Website relevant high-Quality backlink work. So you can get google safe work.


Post a Comment

Popular posts from this blog

Social Media Marketing: Your Secret Weapon Online

SEO: Everything You Need To Know